Resumo

LABCOM JAVERIANA. The Medium is the Debate or Finding McLuhan in Cyberspace: an experiment on research and academic writing in the digital scenery.. Signo pensam. [online]. 2010, vol.29, n.57, pp.478-485. ISSN 0120-4823.

As part of the commemoration of the 100th anniversary of Marshall McLuhan (2011), the LabCom Interdisciplinary Research Group has been carrying out a self-reflective experiment in both virtual and real scenarios: Second Life, Twitter, Elluminate and Google Wave. It seeks to explore the possibilities these platforms offer as scenarios for exchanging ideas and academic "writing", as well as for supporting and recording research processes. This process is a research performance, and seems to be a valid choice in action-research, as well as an experiment on academic writing using new formats. This printed article supports the explanation to global questions and topics, and presents the experiments carried out on each platform under the name of colla-boratory. This is a starting point for a reading alternative aimed at entering what can be called a link where users will be able to explore the outcomes of each experiment in the digital scenario in http://labcom.javeriana.edu.co

Palavras-chave : digital culture; McLuhan; virtual scenarios; action research; performance; McLuhan; Herbert Marshall, 1911-1980 -- Critics and interpretation; Cyberspace; Mass media and culture.

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