Resumo

VARELA LOYOLA, José Antonio  e  MENDEZ MENDOZA, José Nemorio. Relationship between administrative factors and innovation. Rev. esc.adm.neg [online]. 2017, n.83, pp.31-50. ISSN 0120-8160.  https://doi.org/10.21158/01208160.n83.2017.1826.

This article aims at determining the existing relation between technical and administrative innovation in well- known small and medium- size companies (PyMEs) from the auto parts sector, taking into account those factors which promote innovation: stating aims, focusing on marketing, competitive strategy, global market and customer relation. For this reason, a correlation study of Rho Spearman was made linking technical and administrative innovation in twelve PyMEs from the auto parts sector located in Tlaxcala, Mexico. Its research outcomes show the positive relation between aims, marketing focus, competitive strategy, global market and the relation of customers with technical innovation, while there are no evidences of an existing relation between these factors and administrative innovation.

Palavras-chave : Technical innovation; administrative innovation; SMEs; administrative factors..

        · resumo em Português | Espanhol | Francês     · texto em Espanhol     · Espanhol ( pdf )