Resumo

BARRERA DUQUE, Ernesto. The social company and its social responsibility. Innovar [online]. 2007, vol.17, n.30, pp.59-76. ISSN 0121-5051.

This article reflects on defining the so-called social company and proposes content for its social responsibility. Two matrices are presented as elements for analysis and support in constructing this concept and organisational typology is proposed. The dimensions used for such conceptualisation were creating economic value, creating social value and capturing economic value by clients located at the base of the pyramid. Regarding a social company’s social responsibility, the importance of implementing its generic social strategy is stressed: acquiring and developing its own resources and abilities orientated towards improving value, social value-creating commercial interaction, reputation and employees’ significant or contributive motivation. Educating low-income clients’ in using products (goods and services) is established as being one of the more important points for social impact in a social company’s activity, since it is one of the routes for expanding its abilities and liberties and thus for better exploiting the context’s economic and social opportunities.

Palavras-chave : resource-based view; social company; social responsibility; capturing economic value; resource-based view; the base of the pyramid; expanding client ability; citizen; resource-based view.

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