Resumo

DUENAS GIL, Nelson Javier. The subjective theory of value in accounting: comments about emotion-based evaluation. Innovar [online]. 2007, vol.17, n.30, pp.145-152. ISSN 0121-5051.

This document provides a small review (borrowing some elements from rationality and evaluative and emotional theories) of the way in which individuals choose and value objects and events according to their emotions. It then outlines the evolution of the concept of value in economics, followed by the so-called subjective theory of value. The subjective theory’s effect on accounting is then analysed, leading to rejecting the marginalist approach to neoclassical evaluation, this being one of the main differences separating it from economics.

Palavras-chave : evaluation; valuation; self approval; utility; satisfaction; rationality.

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