Resumo

VERGARA SCHMALBACH, JUAN CARLOS; MAZA AVILA, FRANCISCO  e  FONTALVO HERRERA, TOMÁS JOSÉ. ASSOCIATION POTENTIAL OF RESTAURANTS LOCATED AT HISTORIC CENTER OF CARTAGENA DE INDIAS CITY - COLOMBIA. Rev.fac.cienc.econ. [online]. 2010, vol.18, n.2, pp.137-146. ISSN 0121-6805.

Enterprise association is a strategy to face globalized markets and increasing competency from other national and foreign enterprises. The main objective of this article is to measure the potential of association for a group of 15 restaurants located at the historic center of Cartagena de Indias city (Colombia), through the implementation of MACTOR method and supported by a structured survey made to potential associates, in order to infer common objectives which will be the base of enterprise association. Thanks to this method, it was able to determine a level of association potentiality of 86%, recommending to enterprises to emphasize their efforts towards joint development of operational, financial, service strategies and human talent enforcement.

Palavras-chave : Associations; associative; competitiveness; cooperation; MACTOR method.

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