Resumo

MONTOYA RESTREPO, IVÁN ALONSO  e  MONTOYA RESTREPO, LUZ ALEXANDRA. DEVELOPMENT OF DELIBERATE AND EMERGING STRATEGIES: A PROPOSAL BASED ON BASIC DEFINITIONS FROM A SOFT SYSTEMS METHODOLOGY. Rev.fac.cienc.econ. [online]. 2013, vol.21, n.2, pp.67-95. ISSN 0121-6805.

This theoretical proposal, is related to the strategy development from an evolutional perspective and connections between deliberate and emerging strategies, using basic definitions and soft systems methodology (SSM) proposed by Checkland & Scholes (1994). In order to achieve this, an interaction among "autonomous" and semiotic (agents, organizations and surroundings) entities in real and representative interaction systems is proposed. These notions allow establishing decision, performance and intentionality concepts. Deliberate and emerging strategy notions are restated and an operation cycle among strategy types is detailed.

Palavras-chave : Deliberate Strategies; Emerging Strategies; Soft system methodology; Decision.

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