Resumo

BARRIENTOS MARIN, Jorge  e  PENA GIRALDO, Carlos. On the Demand for Mobile Applications in Colombia: A Simple Model. Rev.fac.cienc.econ. [online]. 2022, vol.30, n.1, pp.29-40.  Epub 30-Jun-2022. ISSN 0121-6805.  https://doi.org/10.18359/rfce.5264.

A method to estimate the number of mobile application downloads and the revenue generated in the application market in Colombia for iPhone devices sold in the AppStore is presented herein. To carry this out, a sample is taken of the top-ranked apps on the paid app lists and the top-grossing list. Assuming that the data is generated by a Pareto distribution, the proposed methodology predicts both the number of downloads and the revenue in dollars (US$) of the applications using only publicly available data. These indicate the ranking of the application in the list of paid applications, in the highest earnings and the price of the application. The results indicate that, for example, for paid apps, the app in first place generates 1,053 downloads/day and the app that heads the highest grossing generates US$19,684/day.

Palavras-chave : AppStore; Applications; Pareto distribution; earnings; advertising.

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