Resumo

ARTEAGA FLOREZ, Andrea Lorena  e  DE LA ROSA SALAZAR, Diego Marcel. COMPETITIVE FACTORS IN THE LEATHER BUSINESS ENVIRONMENT. CASE: PYMES LEATHER GOODS DEPARTMENT OF NARIÑO. Tend. [online]. 2023, vol.24, n.2, pp.86-111.  Epub 11-Jul-2023. ISSN 0124-8693.  https://doi.org/10.22267/rtend.232402.229.

The leather sector in Colombia is substantially represented by micro and small companies. If it is observed from the productive part, this industry is a generator of employment, intermediate goods and industrial growth; it is volatile, because it is highly dependent on the behavior of the demand for the products it offers, it increases or decreases over time in accordance with fashion trends. This research focuses on characterizing the Leather Goods sector in the Department of Nariño, based on a market analysis of the industry, using the tool of Porter's competitive forces. It is carried out under an interpretive paradigm and qualitative approach, the type of research is descriptive and the technique used is the interview and survey; concluding that it is an unattractive sector. The sector is perceived as having a level of rivalry in balance between competitors, as well as with suppliers; it is at a medium-low level to negotiate with its buyers, but it is substantially threatened by substitute products; Their entry barriers are low and their exit barriers are high. In general, despite the threats encountered, it still has potential for growth and development for those who know it and are capable of being innovative.

JEL: D41; L1; L16; L67; O14

Palavras-chave : competence; textile industry; market; productivity; industrial sector.

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