Resumo

CONCHA VELASQUEZ, José Roberto; GOMEZ, Esteban  e  VALENCIA, Paola. Country effect between Colombia's consumers: mass consumption products. Pensam. gest. [online]. 2011, n.30, pp.150-164. ISSN 1657-6276.

The country of origin effect of country of origin on the behavior of consumers is considered one of the most extensive studies in international marketing (Peterson and Jolibert, 1995; Than and Farley, 1987; Al-Sulaiti and Baker, 1998; Bilkey and Nes, 1982). Samli (1995) summarizes the "country of origin" as a critical concept in the key information, which plays an important role paper in the acceptance of products in different world markets. The country of origin effect of country of origin may also act as an intangible barrier to the entrance of new markets, because it may have a negative influence on in consumers towards imported products (Wang and Lamb, 1983). More recently, Laroche (2005) found that the image of the country is a tri-dimensional concept, composed of cognitive, affective, and regulatory elements. Among other factors, consumer knowledge (Samiee, 1994; Maheswaran, 1994) is a tool that the consumers use concerning the country of origin. Nevertheless, consumer knowledge and the country of origin have received only limited attention.

Palavras-chave : Country of origin effect; product category; brand; product evaluation; importations and exportations..

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )