Resumo

ROMO MORALES, Gerardo  e  MARQUEZ DE LEON, Erik. Strategic management vs. Strategic analysis. A conceptual discussion through the case study of a higher education institution. Pensam. gest. [online]. 2014, n.36, pp.267-290. ISSN 2145-941X.

In this paper, we propose the review of a College as a case study that allow us to present an analysis that relates critically the categories of strategic management and strategic analysis. For the first category, it is assumed at the outset that this is a prospective view that attempts to regulate the behavior of members of an organization with an explicit intention of seeking efficiency and effectiveness. While the assumption for the second is that it is rather an expost view that assumes strategy as the regularity in the behavior of the actors. This critical review of the categories will be based on diagnostic analysis of a Mexican higher education institution in the dimensions: explicit intentionality, and power and strategy. Particular emphasis will be put on those elements that allow us to demonstrate the conceptual distinction suggested above between strategic management and strategic analysis.

Palavras-chave : Strategic Management; Strategic Analysis; Higher Education Institutions.

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