Resumo

CONFORTI, MarIa Eugenia  e  ENDERE, María Luz. THE IMAGE OF ARCHAEOLOGY AND OF ARCHAEOLOGICAL HERITAGE IN THE MEDIA: AN ANALYSIS OF GRAPHIC LOCAL PRESS. Antipod. Rev. Antropol. Arqueol. [online]. 2012, n.14, pp.163-184. ISSN 1900-5407.

Public communication of archaeological knowledge is key to allow access, ownership and social assessment of the past. This work aims to contribute to the discussion on the role of media in public communication of archeology through the analysis of print media coverage of local activities carried out by archaeologists belonging to or associated with the Faculty of Social Sciences, Unicen, and published in the newspaper El Popular Olavarria, Buenos Aires, Argentina.

Palavras-chave : Archaeology; Heritage; Mass Media; Public Communication of Science.

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