Resumo

GOYANES-MARTINEZ, Manuel. Value Drivers of the Digital Press with Pay per Content Strategies: A Case Analysis of the Financial Times, The Times and The World in Orbyt. Palabra Clave [online]. 2013, vol.16, n.3, pp.873-910. ISSN 0122-8285.

An analysis of value drivers has traditionally been absent from the core studies on value creation in Internet media. The purpose of this research is to shed a bit of light in this respect by analyzing three organizations with pay per content strategies: the Financial Times, The Times and The World in Orbyt.

Palavras-chave : Press; Internet; content.

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