Resumo

QUINTAS-FROUFE, Natalia. The Downfall of Public Television in Spain before its Audience: Five Years in Decline (2010-2015). Palabra Clave [online]. 2018, vol.21, n.1, pp.165-190. ISSN 0122-8285.  https://doi.org/10.5294/pacla.2018.21.1.8.

Spanish public television has suffered a serious loss of audience during the five-year period between 2010 and 2015. This period was marked by the introduction of digital terrestrial television in Spain, the elimination of commercial advertising in public channels and the new legal framework introduced by the General Law of Audiovisual Communication (2010), all of which are aspects that directly affected the television audience. The purpose of this paper is to gain a greater knowledge of Spanish audience and its behavior with regards to all public channels (La 1, La 2, Clan, tdp and 24 horas) from the year of digital transition (2010) to this day (2015). We will focus particularly on La 1, as the main generalist network of the group. The objectives of the research are the following: to become familiar with the Spanish viewer's profile with regards to the television medium and to analyze the longitudinal behavior of the audience regarding all public channels. The methodology used was the case study. It is concluded that, if this trend continues, the public television offer regarding audience is on the way to becoming purely testimonial.

Palavras-chave : Television; audience; Spain; public television; viewers.

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