Resumo

URIBE MACIAS, Mario Enrique. THE CORPORATE SOCIAL RESPONSIBILITY AND THE STRATEGIC APPROACH OF THE ORGANIZATION: TWO SECTORS EMPIRICAL EVIDENCE. Tend. [online]. 2018, vol.19, n.1, pp.113-139. ISSN 0124-8693.  https://doi.org/10.22267/rtend.181901.90.

The aim of the paper is to analyze the results related to the strategic approach to corporate social responsibility in the industrial and financial sectors of Ibague, product of two research projects of descriptive type in which the information was collected through a questionnaire, the first part deals with the strategic approach, base of the article, with descriptive analysis. The findings show that in the industrial sector there is not a set of CSR activities from the perspective of the organizational structure and strategy, as happens in the financial sector. The main conclusion is stated that the results in terms of the strategic approach are very different between the two sectors studied, by the specific conditions of each.

JEL: M14, M10, M19.

Palavras-chave : Corporate social responsibility; strategic approach; industry; financial sector..

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