Resumo

PEREZ BERROCAL, María Cecilia. Edu-Entertainment: A Communicative Strategy for the Promotion of Sexual and Reproductive Rights of Adolescents in Monteria-Cordoba. anagramas rumbos sentidos comun. [online]. 2012, vol.11, n.21, pp.123-131. ISSN 1692-2522.

An Edu-entertainment strategy, based on the creation of a juvenile magazine for radio, which presents characteristics of intervention in edu-entertainment in order to prevent possible pregnancies in adolescents in Monteria was designed having as a model the methodology of the program: ''My Community'' of PCI-Media Impact. This Edu-Entertainment product results from the processing of information collected in twelve (12) focal groups and from the making of creative workshops with young men and women with ages between (12) twelve and (20) twenty years old. Such information was classified, analyzed, and validated based on theoretical referents and on a national study, which tackled the pregnancy in adolescents.

Palavras-chave : Adolescents; adolescent pregnancy; Edu-entertainment; radio; magazine; PCI-media impact.

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