Resumo

PEREA RODRIGUEZ, Antonia  e  HELLIN ORTUNO, Pedro A.. Research about the lobby's communications in A influenza case. Persuasion in Spanish press. anagramas rumbos sentidos comun. [online]. 2013, vol.11, n.22, pp.53-78. ISSN 1692-2522.

This article shows the results of a quantitative analysis on the information treatment by the Spanish written press in the case of Gripe A, from April 2009 to August 2010, that is to say, from the beginning of the sanitary crisis which first information started in Mexico until the ending of pandemic declared by WHO. It is a retrospective work in which a sample of 1,036 information units have been analyzed. It intends to show that the massive use of institutional sources in information may produce the risk to offer information which responds to private interests rather than to the general interest. It also intends to report which were the most employed communication media as well as the frequency of information through the seventeen (17) months of information and sanitary crisis.

Palavras-chave : Public opinion; lobby; H1N1; gripe A; porcine gripe; press; press bureaus; communication media.

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