Resumo

NAVIA, César  e  JURADO, José Luis. Improvement Strategy in the Process of Attracting and Maintaining Potential Clients, with the Use of Content Based on Gamification Experiences. Rev. Guillermo Ockham [online]. 2019, vol.17, n.1, pp.85-91.  Epub 06-Fev-2021. ISSN 1794-192X.  https://doi.org/10.21500/22563202.4167.

This document describes the proposal of an improvement strategy, based on gamification principles to strengthen the processes for attracting and maintaining potential customers at a software company. This paper aims at generating a reference and impact factor for companies looking for alternatives to improve customer engagement indicators and grant them access to new markets, by presenting products and services to their clients in a non-invasive and friendly way. First, the context of the problem is described; then, a review of the theoretical framework used during this research is presented, followed by the strategy proposed in the framework of the sales model of the company. Finally, some conclusions are drawn from the strategy presented and the future work that the company has planned to develop.

Palavras-chave : Customer Engagement; Improvement Strategy; Gamification; software Industry.

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