Resumo

PEREZ ORTEGA, GIOVANNY; ARANGO SERNA, MARTÍN DARIO  e  BRANCH BEDOYA, JHON WILLIAM. THE DIFFERENTIAL SEMANTICS AS METHODOLOGICAL PROPOSAL TO CHARACTERIZE THE LEADERSHIP IN AN ORGANIZATION. Dyna rev.fac.nac.minas [online]. 2008, vol.75, n.155, pp. 15-27. ISSN 0012-7353.

Leadership is a basic aspect f management for any type of organization, it refers to a behavioral pattern according to the perception of the other, and it is developed from experiences, education, capacity building and natural conditions. The first part of this paper focuses on defining leadership, classifying it in three groups: transactional leadership, transformational leadership, and emergent theories. Later, there is a description of the steps that constitute a methodology proposed to characterize leadership in organizations. This methodology is grounded in the Osgood Differentiation Semantics, in which a bipolar scale of semantical differentiation type is constructed. Finally, results from the application of this methodology in NGO (Non-Governmental Organizations) in Antioquia are shown. A definition of NGOs is carried out, as well as a description of the perceived characteristics of NGO leaders in Antioquia.

Palavras-chave : Methodology; leadership; semantical differentiation; Non-Governmental Organizations.