Abstract

MANCHADO-PEREZ, EDUARDO  and  BERGES-MURO, LUIS. SYSTEMS OF LAYOUTS: A METHODOLOGY FOR DESIGNING NEW CONCEPTS OF PRODUCT TO USER. Dyna rev.fac.nac.minas [online]. 2013, vol.80, n.181, pp.16-24. ISSN 0012-7353.

To develop a product with market success need the means to control how it communicates messages to its user. This article introduces a methodology for product concepts generation, based on the adaptation of the work with systems of layouts from graphic design. Links user perceptions to several aspects of the product, so it is related to other methods like Kansei Engineering (KE). If KE mainly analyses aesthetics, using mathematic methods, working with layouts develops sets of conceptual options, relating aesthetics and technical aspects of the product (the publication), from an appraisal of its communicative potential as most relevant feature. Its adaptation to product design could be useful since it's more oriented to concept generation rather than to information analysis; also, its application is easier than KE, though less precise. Proposed methodology has been applied to the conceptual innovative design of aesthetic and technical general features of an Harley-Davidson-type ecological motorcycle.

Keywords : Product design methodology; Emotional design; Layouts; Communication; Kansei.

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