SciELO - Scientific Electronic Library Online

 
vol.83 issue195Fingerprint verification using computational geometryUse of residual powder obtained from organic waste to partially replace cement in concrete author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Article

Indicators

Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google

Share


DYNA

Print version ISSN 0012-7353

Abstract

LACAYO-MENDOZA, Alexander  and  PABLOS-HEREDERO, Carmen de. Managing relationships and communications in higher education efficiently through digital social networks: The importance of the relational coordination model. Dyna rev.fac.nac.minas [online]. 2016, vol.83, n.195, pp.138-146. ISSN 0012-7353.  http://dx.doi.org/10.15446/dyna.v83n195.49296.

Digital social networks have proven to be of great support for organizations that are increasingly using new forms of social communication every day, seeking to improve their productivity and competitiveness. The main objective of this study is to explain how organizations, particularly Institutions of Higher Education, can improve their competitive position through the use of digital social networks from the perspective of relationship management and management of communications, in order to achieve better results in terms of teamwork satisfaction, relationship marketing and educational excellence. For this objective, the application of a relational coordination model, based on the sharing of objectives, optimal knowledge management, mutual respect and efficient communication mechanisms, is suggested.

Keywords : relational coordination; organizational practices; organizational results; university education; digital social networks.

        · abstract in Spanish     · text in English     · English ( pdf )