Resumo

MEDINA ARBOLEDA, Iván Felipe  e  SANDOVAL ESCOBAR, Marithza. Behavioral Perspective Model: Conceptual Analysis and Review. rev.latinoam.psicol. [online]. 2011, vol.43, n.3, pp.429-441. ISSN 0120-0534.

The purpose of this study was to analyze and review the conceptual categories of the Behavioral Perspective Model (BPM), taking into account the importance of conceptual activity has for analytical purposes which the sciences that study consumer behavior pursue. From the BPM model theoretical identification and contextualization of its main epistemological assumptions, we proceeded to identify publications that present the model and its conceptual categories, which were discussed based on the principles of Harzem and Miles (1978) on conceptual analysis and review. This analysis allowed the identification of logical and methodological weaknesses within the approach, being particularly salient the use of the term reinforcement beyond its legitimate use on behavior analysis, inconsistency in the analysis of transaction costs and linearity which does not allow a historical analysis of the interactions. With these findings we propose a reformulation of the model to overcome the specified difficulties, as well as the incorporation of different findings from the field from other disciplines.

Palavras-chave : BPM (Behavioral Perspective Model); Analysis of Behavior; Behavioral; Economics; Choice; Consumer Psychology.

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