Abstract

ROJAS CRUZ, Diana Lizeth  and  BARRETO BERNAL, Patricia Carolina. Diagnostic of competitiveness of the producer sector of Arracacia xanthorrhiza Bancroft. Case municipality of Boyacá (Colombia) 2014. Apuntes del Cenes [online]. 2016, vol.35, n.62, pp.245-278. ISSN 0120-3053.

This article analyzes the competitiveness of the production sector of Arracacia xanthorrhiza Bancroft in the municipality of Boyacá, and its influence on the territory. For this purpose, "Five Forces" and "Diamond of competitiveness" models, developed by Professor Michael Porter, are employed. The results obtained allowed establishing a qualitative assessment of the current situation and prospects of the chain, clarifying key factors that should be improved for generating value propositions and opportunities aimed at building alternatives in agribusiness, which facilitate access to new markets and provide both sustainable growth for the region as a better quality of life for farmers.

Keywords : Arracacia xanthorrhiza Bancroft; supply chain; regional development; competitiveness.

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