Abstract

CIFUENTES GOMEZ, Cindy; DELGADO RUIZ, Siervo Tulio  and  GONZALEZ, Jorge Iván. Economic Behaviour from a Biological and Psychological Approach. Apuntes del Cenes [online]. 2021, vol.40, n.72, pp.17-43.  Epub Mar 05, 2022. ISSN 0120-3053.  https://doi.org/10.19053/01203053.v40.n72.2021.12474.

This paper explores some principles of economic behaviour from a biological and psychological perspective, through a reflective analysis on the feasibility of understanding economic actions of individuals from a review of features of non-economic sciences. Emotions are emphasized as important factors in decision-making. Understanding these reasons helps improve the design and evaluation of public policies and investment decisions; furthermore, it is shown that the context of inequality and happiness affects the formation of the heuristic judgment.

Keywords : behaviour; economics; biology; psychology; preferences; beliefs; heuristic; evolutionism; adaptability; happiness; inequality.

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