Resumen

JIMENEZ RESTREPO, Diana Marcela et al. From reinvention to reactivation: The case of Fundación WWB Colombia’s Reactívate Plan as a strategy for economic recovery targeting necessity-based entrepreneurship. Desarro. soc. [online]. 2023, n.93, pp.139-176.  Epub 01-Ene-2023. ISSN 0120-3584.  https://doi.org/10.13043/dys.93.4.

As a strategy to contain the effects of the social and economic crisis produced by the COVID-19 pandemic, Fundación WWB Colombia designed its Plan Reactivate to strengthen the economic and commercial activity of necessity- based entrepreneurships in Valle del Cauca. Using quasi-experimental quantitative methodology Propensity Score Matching (PSM) and qualitative methods, we found that the gap in terms of revenue recovery between the entrepreneurships participating in the Plan and the non-participants was at least 40%, showing the importance of this type of program to promote economic reactivation of these productive units and the need for targeted policies to strengthen them.

JEL Classification: C21, C52, I38, M2, L26.

Palabras clave : Economic recovery; entrepreneurships; economic evaluation; Cali.

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