Abstract

SARACHE CASTRO, William Ariel; CASTRILLON, Omar Danilo  and  GIRALDO, Jaime Alberto. Priorities for competitiveness in the maquila industruy. Case studies. Cuad. Adm. [online]. 2011, vol.24, n.43, pp.89-110. ISSN 0120-3592.

The market demands that industry should define priorities and strategies to satisfy their customers' needs. This article constructs and applies a multi-criterion procedure for the maquila industry to define priorities from the standpoint of its customers, the major clothing brands in the US market: and it constructs an indicator to determine its position in the maquila market. Finally, it presents the results of a pilot study of 18 Colombian maquila businesses.

Keywords : Operations strategy; competitive priorities; experts' methods; maquila industry.

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