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Cuadernos de Administración

Print version ISSN 0120-3592


MORENO, Carlos Eduardo  and  REYES, Juan Felipe. The value of proactive environmental strategy: An empirical evaluation of the contingent approach to dynamic capabilities. Cuad. Adm. [online]. 2013, vol.26, n.47, pp.87-118. ISSN 0120-3592.

The authors propose and test an explicative model for organizational environmental competitiveness. In doing this, they integrate insights from the dynamic capabilities perspective, contingency theory, and the natural resource-based view of the firm. The study evaluates whether perceived uncertainty in the business environment moderates the relationship between a dynamic capability of proactive environmental strategy and competitive advantage, drawing from survey data from 129 firms in Bogotá, Colombia, and using a partially constrained approach to structural equation models of latent interaction. Results suggest that both, perceived uncertainty on customer preferences and changes in the environmental strategy of competitors, and perceived uncertainty on environmental resources and services, moderate the relationship between process and product-related environmental practices and cost advantage.

Keywords : Contingent approach; dynamic capabilities; competitive advantage.

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