Abstract

VELEZ-OCAMPO, Juan  and  GONZALEZ-PEREZ, Maria Alejandra. International expansion of Colombian firms: Understanding their emergence in foreign markets. Cuad. Adm. [online]. 2015, vol.28, n.51, pp.189-215. ISSN 0120-3592.  https://doi.org/10.11144/Javeriana.cao28-51.iecf.

This paper aims to show that, although there is no evidence of a generalized pattern within the internationalization process of Colombian firms, there are common features in the majority of the observed firms: the election of exportations as the main entrance tool, the entrance to countries within a short geographical and psychological distance, and the development of local strategic advantages that eventually replicate abroad. A poll and a structured interview were used, including numerical and categorical variables, followed by a cross analysis ofcases. It was also found that internationalization decisions operate under an ad-hoc basis and rely heavily on the experience and intuition of top decision-makers at the company level.

Keywords : multilatinas; entry mode decisions; internationalization.

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