Abstract

CASTANO, Laura E.; VIVARES, Jorge A.  and  SARACHE, William. Competitive priorities and strategic decision areas in manufacturing. An empirical study in the food sector. Cuad. Adm. [online]. 2017, vol.30, n.55, pp.67-96. ISSN 0120-3592.  https://doi.org/10.11144/javeriana.cao30-55.pcade.

The objective of this article is to test some theoretical hypothesis related to the competitive priorities (CP) and strategic decision areas (SDA) in manufacturing strategy (MS). As a main contribution it was identified a complete set of PC respect to the previous studies; also, empirical evidence is provided about MS in the food sector. A study was conducted in 49 companies in the Caldas Region, Colombia. In CP their relative importance and the dominant management approach were identified (sand cone or trade-off). Regarding SDA, it was analyzed the relationship between their level of development and the companyis performance in terms of their CP. The results corroborate diverse theoretical approaches, demonstrating that there is no a single way to address a manufacturing strategy.

Keywords : Manufacturing strategy; operations strategy; competitive priorities; strategic decision areas; sand cone; trade-off.

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