Resumo

HERNANDEZ SALAZAR, Giovanni Andrés  e  OLAYA PARDO, Ana María. The Impact of Public Policy on Cultural Demand: The Case of Four Museums in Colombia. Ens. polit. econ. [online]. 2010, vol.28, n.62, pp.196-225. ISSN 0120-4483.

In an effort to encourage visits to museums, the Colombian government created the Act 580 of 2000, which established free entry to museums between July 15 and August 15. This act increased the demand from users during this period, but had a negative impact on revenues. To resolve this situation, the Act 929 of 2004 was enacted to establish free entrance to museums on the last Sunday of every month. This paper investigates the impact of the Act 929 on ticketing revenues and on the number of visitors to four museums in Bogotá. We built a database of visitors and revenues for the 2001-2008 period and estimated univariate ARIMA models of intervention. We conclude that this act had a positive impact, improving ticketing revenues in all museums, but did not modify the demand behavior of visitors.

Palavras-chave : public policy; ARIMA; intervention; museums; cultural demand.

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