Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Cited by Google
- Similars in SciELO
- Similars in Google
Share
Cuadernos de Administración (Universidad del Valle)
Print version ISSN 0120-4645
Abstract
CARVALHO PROENCA, Joaquin Jose and JIMENEZ SAEZ, Fernando. Processes and organizational innovation for small businesses. cuad.adm. [online]. 2018, vol.34, n.62, pp.82-93. ISSN 0120-4645. https://doi.org/10.25100/10.25100/cdea.2018v34n62.6283.
Dynamic capabilities to innovate can be acquired regardless of the size of a company, but this requires that users participating in innovation processes be identified (value proposition segments) and the way organizations interact with these users be understood (processes). Small businesses can innovate with fewer financial and human resources using Customer Discovery, environment scanning, immersion, customer journey mapping, Customer Validation with validation of ideas and solutions in dynamic group sessions, Gamification, Design Thinking and prototyping workshops. The methodology used herein is that of literature review in the areas of process, products and dynamic capabilities innovation of companies. The objective of this research is to explore innovative processes that take into account and involve greater user collaboration that small businesses can exploit, which are targeted at the end user. Innovation does not have to be uncertain or expensive and can be developed through organizational innovation and innovation of collaborative processes with users.
Keywords : Innovation processes; Product innovation; Service innovation; Dynamic capabilities of SMEs.