Resumo

RODRIGUEZ S, Adriana; RODRIGUEZ Q, Ricardo  e  SEVILLA P, Manuel. Public Biography of Television in Cali, as compiled from Press Reports (1954-1970). Signo pensam. [online]. 2006, n.48, pp. 55-75. ISSN 0120-4823.

This paper describes the tensions and relationships established between the technological, economic, and political realms as constituted by the public biography of television in the city of Cali, Colombia, from 1954 to 1970. The ideas here presented result from the analysis of data published in local daily newspapers throughout this period, with an emphasis on three kinds of items: news pieces, opinion columns, and advertising ads. The paper aims to contribute to the development of a social history of media in Colombia from a regional perspective.

Palavras-chave : History of television; television audiences; television in Colombia; television in Cali; public biography of television..