Abstract

SIERRA, Luis Ignacio. Tele-faith: Mass-media Religion. Signo pensam. [online]. 2007, n.50, pp.232-251. ISSN 0120-4823.

In this text, the author presents a report of his doctoral research in social communication titled “Tele-faith: Mass-media Religion: Strategies for the Experiencing of Religious Meaning by Tele-faithful Viewers of the Rede Vida Television Network in Porto Alegre, R.S., Brazil”. The research focuses and analyzes the contemporary phenomenon of mass-media religion in Brazilian Catholic television, from the theoretical perspective of the social semiosis of media influence through discursive strategies of recognition and socio symbolic practices of religious meanings, as developed by tele-faithful viewers of devotional and preaching programs broadcast by Rede Vida Television Network in Porto Alegre, RS (Brazil). This text briefly presents the research in five sequential parts: context and problems; objective and central questions; approach and theoretical discussion; options and methodological development; and finally, results and prospective conclusions.

Keywords : tele-faith; mass-media religion; social semiosis; discursive strategies; socio-symbolic practices; recognition; tele-faithful-viewers; socio-cultural mediation; media processes; reading contracts; communication; television; religiosity; mediations; media processes; reading's contracts; communication; television; religiosity.

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