Abstract

ROVEDA HOYOS, Antonio. Is it Feasible to Develop Strategic Thinking in Communication and Journalism Schools?. Signo pensam. [online]. 2007, n.51, pp.98-108. ISSN 0120-4823.

The excessive growth of communication and journalism schools during the last decade in Latin America has brought about a new and urgent reflection on education, so that a closer relation can be established between what students learn in the classroom and what the social, political and economic context is demanding for this century from schools and universities and their graduates. It seems that such a relation can become effective through the development of particular competences that provide new communicators and journalists with strategic thinking. This kind of thinking is focused on students’ ability to interpret, judge and assess reality, based on a solid knowledge of their fields of study; it also enables students to analyze and interact with their environment, and provides them with necessary tools to envisage transformations of their reality and make them possible and feasible. In other words, an education whereby students develop strategic thinking in communication implies helping them to develop the ability to interpret (hermeneutic reading), to interact (dialogue with), and to transform their context. In short, the hypothesis upheld in the article is that it is possible to educate new communicators and journalists capable of changing their reality, based on the development of strategic thinking in communication. Education for transformation is the key.

Keywords : strategic thinking; competence; strategy.

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