Abstract

VELA, Jordi de San Eugenio. Organizational Communication and Citizenship: an Analysis Proposal: the Observatory of Cataluña's Landscape. Signo pensam. [online]. 2007, n.51, pp.118-129. ISSN 0120-4823.

The recently approved legislation on Cataluña's landscape aims at considering landscape as a physical and cultural asset that should be preserved. The Observatory of Cataluña's Landscape is the entity in charge of enforcing the new legislation through the design of the so-called Landscape Catalogues. The section corresponding to the delimitation of the symbolic and identity values of the landscape is particularly interesting; such values will be promoted through processes of public participation mostly implemented on the Internet and by means of interviews with interested stakeholders. On the other hand, semiotics has become the general science of signs and symbols and represents, in this case, a real decoder of the landscape's potential to elicit communication among citizens. The article describes the processes -essentially communicative- by means of which intangible values of Cataluña's landscape are expected to be brought to the surface.

Keywords : landscape; symbolic values; identity values; public participation; communication processes.

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