Resumen

PIZZOLANTE NEGRON, Italo. Adapting to the New Context of Companies or Facing the Challenge of Shaping it?. Signo pensam. [online]. 2007, n.51, pp. 168-178. ISSN 0120-4823.

In the present milieu characterized by strong competitiveness, companies and organizations are invited to move ahead not only to adapt to the context but also to participate in and to shape it. Therefore, a new management model based on confidence building and a good reputation becomes necessary; that is, “The Challenge of Shaping”

Palabras llave : milieu; RSE; modelling; communication; management model; social inclusion.