Abstract

CADAVID, AMPARO  and  MORENO MARTINEZ, ÓSCAR. Qualitative Assessment of Radio Audiences for Peace in the Magdalena Medio Region of Colombia. Signo pensam. [online]. 2009, vol.28, n.54, pp.276-299. ISSN 0120-4823.

What follows is a partial report of a research project on community and citizen communication processes and the latter's contribution to bring peace and social transformation in the Colombian Magdalena Medio region. It was carried out by an interdisciplinary group of lecturers from four different universities (two Colombian: Universidad Javeriana and Universidad del Norte, and two American: University of Oklahoma and British Columbia), working together with a regional network of community radio stations. The research offered the possibility of examining both qualitative and participatory tools which in turn helped us ponder the relevant and central role played by a communication technology such as community radio run by civil society struggling for peace.

Keywords : Community radio; communication; peace; qualitative approach; participatory; focus; research.

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