SciELO - Scientific Electronic Library Online

 
vol.28 issue55Mass Media and Civil Society Organizations: Strengthening Alliances for the Benefit of Democracy and Human Rights in Latin AmericaCorporate Social Responsibility (CSR) and Communication: The Agenda of Mexico's Large Companies author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand

Article

Indicators

Related links

  • On index processCited by Google
  • Have no similar articlesSimilars in SciELO
  • On index processSimilars in Google

Share


Signo y Pensamiento

Print version ISSN 0120-4823

Abstract

VALENCIA GIRALDO, VICTOR HUGO. The "Yipao", the Atrium, and the (Bed) Sheet: Means, Modes, and Alternative Communication Spaces in Valle del Cauca. An Experience in Health Care.. Signo pensam. [online]. 2009, vol.28, n.55, pp.189-200. ISSN 0120-4823.

It is never easy to speak about the best ways to promote health in a multicultural geographic space such as the Colombian Department of Valle del Cauca, because it is almost inevitable to resort to the prescribed "formulae" established by the central order to satisfy the expectations of the policy makers and budgetary authorities. In this article we outline an alternative way to systematize community experiences related to information, education, and communication, as well as highlighting the importance of including participatory proposals and methodologies in order to recover local knowledge and wisdom to create wider and more sustainable strategies different to those established by conventional media campaigns which are almost always proposed from academic and disciplinary scenarios which dodge the rich and varied field of communications

Keywords : IEC strategies; communication for social change; participatory diagnosis; health promotion; disease prevention; Health promotion - Valle del Cauca (Colombia); Telecommunication Systems - Valle del Cauca (Colombia; Social change.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )

 

Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License