Abstract

PEREZ CHAVARRIA, MARIELA. Corporate Social Responsibility (CSR) and Communication: The Agenda of Mexico's Large Companies. Signo pensam. [online]. 2009, vol.28, n.55, pp.201-217. ISSN 0120-4823.

This article presents the results obtained from a pioneering research in Mexico. Such research describes communication initiatives concerning Corporate Social Responsibility in the country, as well as CSR practices (most common practices, areas mostly dealt with, programs, stakeholders, etc.). It is based on online statements by the 25 top companies in Mexico, according to the Mexican magazine Expansion

Keywords : Corporate Social Responsibility; communication; Internet; Mexican companies; Businessenterprises - Research - México; Social responsibility of business; Communication in management.

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