Abstract

BENAVIDES, JULIO EDUARDO. Knowing and Doing.: Approaches to the Education of Communication´ Managers. Signo pensam. [online]. 2010, vol.29, n.56, pp.184-193. ISSN 0120-4823.

Higher education in Latin America is going through on-going times of change. Such changes seek to enhance the individual's capacity to learn, and this is why education needs to be comprehensive while having an impact on pedagogic models. This paper attempts to conceptually analyze one of the main dimensions of comprehensive education, based on the experience in the Social Communication program offered by the School of Communication and Audiovisual Arts at Universidad Autónoma de Bucaramanga.

Keywords : Higher education; Comprehensive education; Competences and skills; Knowing and doing; Occupational qualificationsg; Education, higherg --Latin America; Skills developmentg; Information managersg..

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