Abstract

GUMUCIO-DRAGON, ALFONSO. Communication For Social Change: A Key For Participatory Development. Signo pensam. [online]. 2011, vol.30, n.58, pp.26-39. ISSN 0120-4823.

This paper is a review of key concepts on communication for development and social change form its origins after World War ii, until today. Two main trends have dominated over the five last decades: on the one hand, communication models inspired by modernization theories and techniques derived from the information strategies used by the us Government during World War ii and by the industrial sector struggling to position its post-war products; on the other, communication approaches that emerged in the heat of the social and political struggles against colonial and dictatorial powers imposed on Third World countries, which find their academic and conceptual reference points in the dependency theories.

Keywords : communication for social change; strategic communication; communication for development; participatory communication; Communication and development; communication planning; communication process; social change.

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