Signo y Pensamiento
versão impressa ISSN 0120-4823
VACA GUTIERREZ, HERNANDO. Media interactive processes of Sutatenza radio with Colombian peasants (1947-1989). Signo pensam. [online]. 2011, vol.30, n.58, pp. 226-241. ISSN 0120-4823.
With a focus on the media interactive processes of Sutatenza Radio, with Colombian peasants, the research shows how this experience contributed to the social change, development, from knowledge of the reality socio-cultural, political and religious rural sector, of their learning needs, the domain of the specificity and media convergence and communication and education interface. It also notes the limits of this practice "educomediática". The study recognizes the importance and intensity of "strict" interaction. "Broad social" Interaction, delayed and diffuse, was energized by the educational programming, informative and recreational. The religious imaginary, music and sport densified the socialization, interactivity, which was observed in the subsystem Producer/product and in the subsystem Receiver/product.
Palavras-chave : Sutatenza Radio; interactive processes; peasants; communication and education interface; development; Radio in Education-Social Aspects; Communication in Rural Development; Media and Education-Social Aspects.