Abstract

VALLE FLORES, MÓNICA MARÍA. Metaphors of War in the Socio-Cultural Construction of the Textile/ Garment, Design, and Fashion Cluster in Antioquia. Signo pensam. [online]. 2011, vol.30, n.58, pp.252-268. ISSN 0120-4823.

This article deals with the socio-cultural construction with which, starting with the metaphor "a cluster is war," the Textile/Garment, Design, and Fashion Cluster in Antioquia was worked out. Herein we show how the Cluster resulted from the way in which production was organized and then attempt to describe the methodology behind the process of interpreting metaphoric experiences. We portray the metaphors from which the aforementioned cluster was drawn: "market is war',' "to struggle for market share is fear" "the fight is here and there" "competition is huge, friendly, and important," as well as the strategies and tactics used by the Cluster's builders both to protect and fight for the market. This text makes part of the results of the doctoral research work done by the author on this particular Cluster.

Keywords : metaphorical analysis; cluster; war as metaphor; socio-cultural construct; Industrial Clusters; Cloting trade; Antioquia (Colombia).

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