Abstract

LIZARRALDE GOMEZ, CHRISTIAN FELIPE  and  LOPEZ ROJAS, ANA MARÍA. Communication and Aesthetics in Virtualization Processes. Signo pensam. [online]. 2011, vol.30, n.59, pp.248-263. ISSN 0120-4823.

Thinking communication in the actual contexts involves the assumption of complex scenarios occupied by phenomena and transformations, whose permanent technological and mediatic progress develop communicative/creative processes that allow the arising of innovative communicative structures, which promote debates about an imminently digital culture. The new dynamics whose aesthetic and communicative characteristics take shape from the use of information and communication technology (ICT) trace new ways of understanding, interacting, and training professionals in the field of communication. This article presents the results of a research whose main question was: ¿what is the conception of digital communication and digital aesthetic assumed by teachers who impart lessons related to information and communication technology in the academic programs of Social Communication and Journalism, in the Department of Valle del Cauca (Colombia)?

Keywords : Hypermedia; digital aesthetics; interactivity; interconnection; digital communication; virtual communities; mediatic convergence; virtualization; Diffusion processes; Technology - Aesthetics (LC); Digital communications; Convergence (Telecommunication).

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