Resumo

INZUNZA ACEDO, Beatriz Elena. Reception of Stereotypes of the American Series Lost Among Young People Living in Monterrey, Mexico. Signo pensam. [online]. 2013, vol.32, n.62, pp.16-31. ISSN 0120-4823.

The aim of the study was to analyze the characters' reception of the American series Lost, whose performances ranged from American, Latino, European, Korean, Russian, Arabic, Australian and African; men and women, children, youth, adults and seniors. Five focus groups were carried out with 29 young people who lived in Monterrey, Mexico. In order to interpret the results, we used the model of Palmer and Hafen, in the extended version of Inzunza-Acedo, and the types of empathy of Igartua and Muñiz. The findings point to a trend of acceptance or rejection of such naive characters, since there is no critical reflection about the stereotypes, due to either the emotional attachment by the spectators or to humorous elements of the script.

Palavras-chave : Stereotypes; Gender; Race; Television; Reception; Television and Youth; Stereotypes (Social Psychology).

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