Abstract

MUNIZ ZUNIGA, Viviana  and  FONSECA VALIDO, Rafael Ángel. Characterization of the Media and Public Agendas in the Cuban Provinces between 2011 and 2014: the Case of Santiago de Cuba. Signo pensam. [online]. 2015, vol.34, n.67, pp.94-112. ISSN 0120-4823.  https://doi.org/10.11144/Javeriana.syp34-67.camp.

This research draws on agenda-setting studies developed in different cuban universities, for a characterization of the media and public agendas in Santiago de Cuba from 2011 to 2014. It is a longitudinal case study, using an approach combined research based on quantifiable data. Its main contributions show the cyclical nature of the media agenda and the public agenda synchronous; and the development of two methodological approaches to assess both agendas in Cuban territorial context. Theoretical methods were used as the analysis-synthesis, deductive and inductive grounded theory and research techniques as the Spearman correlation coefficient and analysis of content.

Keywords : Media agenda; public agenda; correlation between agendas.

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