Abstract

SLIMOVICH, Ana. Political and Social Networks in Argentina. The Case of the Presidential Candidates from 2011 on Twitter. Signo pensam. [online]. 2016, vol.35, n.68, pp.86-100. ISSN 0120-4823.  https://doi.org/10.11144/Javeriana.syp35-68.prsa.

The transformations of the mass media and the emergence of new media have generated new social practices. The object of study of this work is the digitization of political discourse. We will use tools of socio-semiotics, of political theory and mediatization theory and convergence. The corpus is formed by the accounts of the candidates for president in the argentine election of 2011. We aim to detail the ways of the inclusion of political discourse in social networks. We hold as a hypothesis that the uses of the politicians of the social networks are framed in the political developments and imply logics of different media. We call them "media strategies". Taking into account the tools of the Twitter interface, the interaction with the mass media and also those from the world of politics, we will conclude in emphasizing the emergence of four types of strategies.

Keywords : digitalization; politics; social networks.

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