Abstract

ARIAS-MENDOZA, Dineyis Esther  and  ARROYAVE-CABRERA, Jesús Antonio. Media Representation of Women in the Radio Music Offer in Santa Marta (Colombia). Signo pensam. [online]. 2017, vol.36, n.71, pp.172-187. ISSN 0120-4823.  https://doi.org/10.11144/javeriana.syp36-71.rmmo.

The purpose of this research is to analyze the media representation of women in the radio music offer of the two radio stations with the largest audience in Santa Marta, a city located in the Colombian Caribbean region. The methodology used was the content analysis on a sample of 120 songs. The findings show that a significant percentage of the songs promote sexualization and female objectification, violence against women, and misogyny. Additionally, it was possible to establish that there is a scarce participation of women as composers and interpreters of songs.

Keywords : content analysis; gender; sexualization; misogyny; media representation.

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