Abstract

PULIDO AGUIRRE, Yeny Alexandra. PEACE AND WAR: AN ANALYSIS OF THE POLITICAL-ELECTORAL TELEVISION SPOTS OF CONGRESS OF COLOMBIA ELECTION CAMPAIGN FROM THE RELEVANCE THEORY. Linguist.lit. [online]. 2020, n.78, pp.242-268.  Epub Nov 11, 2021. ISSN 0120-5587.  https://doi.org/10.17533/udea.lyl.n78a10.

The explicit and implicit meanings about the armed conflict were identified in political-electoral spots of the 2014 Senate campaign. Twenty spots were analyzed according to the theory of relevance of Sperber and Wilson. It was found that the conceptualization of peace and war occurred almost exclusively implicitly and that the most discussed issue was that of peace, which generated political polarization in the face of the Government’s peace negotiations with the FARC guerrilla. This discourse, as a characteristic of communication, also serves for the understanding of the candidate’s message by his voters.

Keywords : relevance theory; implicatures; political-electoral spot; Senate elections; Colombia.

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