Abstract

MARINO IBANEZ, Amparo; CORTES ALDANA, Félix Antonio  and  GARZON RUIZ, Luís Alejandro. A software tool for teaching and training how to build and use a TOWS matrix. Ing. Investig. [online]. 2008, vol.28, n.3, pp.159-164. ISSN 0120-5609.

Strategic planning is currently being used by most companies; it analyses current and expected future situations, determines company orientation and develops means or strategies for achieving their stated missions. This article is aimed at reviewing general considerations in strategic planning and presenting a computational tool designed for building a TOWS matrix for matching a company’s opportunities and threats with its weaknesses and, more especially, its strengths. The software development life cycle (SDLC) involved analysis, design, implementation and use. The literature about strategic planning and SWOT analysis was reviewed for making the analysis. The software only automates an aspect of the whole strategic planning process and can be used for improving students and staff training in SWOT analysis. This type of work seeks to motivate interdisciplinary research.

Keywords : strategic planning; situational analysis; SWOT matrix; software.

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