Abstract

LLAMAS-JIMENEZ, Alexis; CALDERON-HERRERA, Jaime; BLANDON-RENTERIA, Leany  and  SANTACRUZ, Juan C.. Colombians are committed to taking care of the heart. Rev. Colomb. Cardiol. [online]. 2021, vol.28, n.1, pp.38-44.  Epub Mar 19, 2021. ISSN 0120-5633.  https://doi.org/10.24875/rccar.m21000007.

As a response to the epidemiological reality of the growth of mortality from cardio-cerebrovascular diseases in our country, the Colombian Heart Foundation (FCC) decided as a strategy to encourage “care as a lifestyle” in the community and to this end proposed to mobilize Colombians to make promises for the care of your heart. The objective of this article is to present how the implementation of this strategy was carried out and to review the results of the promises made by Colombians to care for their hearts in September 2018, called Heart Month. More than 30 thousand commitments were achieved throughout the country with the communication strategy called “Month of the heart, make your promise” through an instrument that investigated the commitments of people to care for their hearts. The FCC identified 50 possible promises, obtained from the behaviors raised by the institutional proposal of its own generation, known as “Responsible hearts”. 2412 promises (surveys) obtained within the framework of the academic and business events programmed by the FCC and the Colombian Society of Cardiology and Cardiovascular Surgery were processed and whose tabulation we were able to identify the commitments most frequently proposed by the community. Among the most prominent, Colombians committed to: 1. walking and exercising more, 2. having positive thoughts, 3. sleeping more (this is more frequent in women), 4. increasing water consumption during the day, 5. to increase the consumption of fruits and vegetables and 6. to eat breakfast every day in a healthy way.

Keywords : Lifestyle; Healthy eating; Health promotion; Health care.

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